AutoSLM CRM, A Simple system?

Our system is very simple and easy to use, we've built the system in such a way as to make it intuatitive for any sales exec or manager to navigate and find their way around. There's no point having systems that do everything, when no-one knows how to use them except a computer genius!

We build systems for ease of use, that way they get used, and people want to work with them rather than the other way around.


Types of users we support


Sales Managers / Dealer Principals

Our system helps managers manage the dealership. It reports on all showroom activity, gives a dashboard of what sales exec is seeing what customer, which customers are expected in, and at what time. It tracks conversion rates and also linking to our DOC program, it shows you profit on cars, accessories & finance.


Sales Exec

Sales Exec's get organised with our excellent and easy to use customer relationship management tool and combined diary system. Simply record the customers details and what vehicle they are looking for, and track them in your diary for future test drives, follow up calls.

AutoSLM has everything a sales exec needs to manage and oranise their customer database to look and sound professional when following up customer. Never forget about a customer again with detailed notes and customer history available at your fingertips on any device from any location.


Reception / Host

Reception is the first impression a customer gets of a car dealership, so our system helps receptionists track calls and pass them to the correct sales people. Calls that require customer calls backs are marked, so a sales exec can see who's call and what message the customer left.

A full report of calls can be viewed and reception can also add in sales leads for sales execs from other locations such as website enquiries.

If you have a host, why not try our iPad app, help your host monitor and greet customers by name. Their iPad allows them to use the system whilst walking around the showroom greeting customers.


Service Manager

AutoSLM has a module for service. It allows you to search the sales customer database for customers, and then add in service notes to that customer record. You can see very easily the customers full history, notes and details you might need to be aware of when the customer comes in to visit.

Service users also link into our reception module. A full report of customers & calls missed can be viewed by service, so you can find and contact a customer very quickly.


Nurturer / Marketing

Sales Exec's can over time build up very large customer databases, and they don't always get time to call every customer back. So we invented the nurturing user module for our system. This person can be on-site or remote from the dealership, they can work individually or as a team to contact any customers that are being left to one side by the sales exec's.

The role of a nurturer is to simply contact customers to see if they are in the market to purchase a car again, or for example if they are on their change cycle. If they are, they can book an appointment for the customer to see sales exec and add that straight into the sales exec's diary along with all the notes that the sales exec needs to know about this returning customer.

Nurturers can also use our marketing suite to keep in contact with customers through broadcast SMS messages and email campaigns.


Stock Manager

AutoSLM has a full stock management suite as a module of the system. We link with all UK web site providers to the motor industry to collect daily stock feeds so you can show a full stock list with high quality images to your customers.

Stock managers can use the stock to print point of sale material, with or without QR code trackers. We can report on stock, and the invetory values and produce basic or full image stock lists for customers to take away if required.

CRM System Feature Summary

We offer a vast range of useful features in our system, here's a list of ones that may interest you:


Single customer view
View a customers historical enquiries and deals all linked within a single area of the customer record
Customer Tracking
Track a customer journey, what they have done, when and with which sales exec.
Custom Forms
Customisable order forms / invoices / test drive forms or any other PDF forms can be added and linked for customer details to be populated when the PDF is produced
Digital Signatures
Record the customers signature on a tablet, phone or eSign device
Auto Stock Match
Stock is automatically matched to customers when new vehicles are added to stock. Alerts can be sent to sales staff and customers can be emailed details of new cars being added.
Deal Stacking
Stack customer dealers against any vehicle as HP or PCP deals and report profit values.
Marketing Suite
Send emails or SMS messages to all or a selection of your customer database at once. Advanced filters to let you choose your audience.
Nurturing Module
Look after all your customers that might be sitting in a forgotten list with our customer nurturing module
Cap Car Configurator
New vehicle configurator for all manufacturers. Latest prices for all vehicles and optional extras.
Used Car Values
Price up any part exchange vehicles instantly with our used car vehicle pricing tool for CAP
VRM lookup
Vehicle Registration lookup for any UK registration vehicle, DVLA lookup returns the vehicle details straight to the system.
Postcode Lookup
Lookup the full address from any UK postcode with live updates
Provenance Checks
Check there is no outstanding finance or the vehicle is not stolen or been in an accident with our provenance check
Stock Management
All your stock vehicles in 1 place to manage, track and repory upon.
Diary Management
Plan your future appointments and see who you plan to contact today, the diary system keeps you organised and allows you to keep you promises to contact customers at the correct time.
Demo vehicle booking and tracking
Track and manage all your demo vehicles and test drives with our demo tracking module.
Order forms
Produce order forms for any deal. Customised order form layouts to suit your business are easily setup.
Invoice generation
Produce invoices and track them through our invoicing system and monitor payments and receipts.
Link to DMS systems
We link to several DMS system to pass in customer data and to pull our data from the DMS to AutoSLM CRM for 2 way integration.
Track all reception phone calls, and pass on messages when someone isn't available to take a call.
Instant Alerts
Pop up message alerts and SMS / email alerts are easily activated for a variety of trigger actions in the system.
Service & Aftersales
Service module allows service and aftersales to look at customer records to find their details and check their history and find vehicle information before the customer comes into the workshop.
Fleet & Contract Hire
We have a fleet and contract hire module to manage your customers in this area.
Telephony Integration
We can integrate with existing phone systems or we can offer you a virtual system that works alongside your existing setup.
API Integration
We have a full API suite so any other system can easily link into our system for adding / editing customer or vehicle records as well as adding internet leads and reporting data.
Partner system links
We have many different partner systems that add amazing functionality to our system doing what each of them do best. Please see our partners page for more details on who we link to.
Appointment booking & tracking
Make appointments and from the help of our diary management system, keep those appointment and don't double book you time or any demo vehicles.
Manufacturer data hub links
We link to several manufacturer data hubs so any standards points will not be lost by using AutoSLM as your showroom system. We also build several manufacturer data hubs ourselves and we are currently running one for all Vauxhall dealers in the UK and GM / Chevrolet and Cadillac in the Middle East.
Auditing reports
We have full auditing on every part of the system, so from a security point of view, we know who changed what and what and where from.
Call centre functionality
We have a full call centre module available that several of our larger dealer groups use to manage enquiries into the business.
Advanced reporting features
We offer a huge reporting suite to compare your showroom data in multiple ways. Everyone likes to see things differently so we have a report that will fit around how you want it to work.
Group level reporting
For dealers with multiple locations and/or brands, we offer a full reporting suites that shows all the dealers at a high level and allows you to drill right down to sales exec level to keep full control over your dealer group which is accessible from anywhere in the world.
KPI Dashboards
Our KPI dashboard shows you if your on track to meet your monthly targets and what you need to do to keep you and your team on track to hit your target enquires / test drives and sales.
Part Exchange Appraisal App
We offer a part exchange appraisal app that can be used on any mobile device to record details of the customer PX vehicle and record any damage and details link mileage/ tire wear etc. Photos and video can be added as well as suggested CAP based prices for the vehicle offered.
HP & PCP Calculators
We calculate HP and PCP deals in a full advanced way with our full deal presenter product, or as a quick 4 square offering that gives the customer an idea of a rough monthly figure before they commit to a full deal presentation.
HPI checks
We can offer full HPI integration with HPI checks against any vehicle to check its not stolen or has outstanding finance before its taken in part exchange
Great technical and product support
We have a really professional and dedicated team of support staff that will sort any question or queries you may have on the system.
Knowledgebase Help System
We have a knowledgebase help system where you can find lots of information on how to do things and even walk a walk through video on how to use parts of the system.
Product Videos built in
We link to various product videos for GAP / Supagard / GardX / Willams and others that can be played directly to the customer from the system whilst at your desk so you can upsell the additional products.
Electronic Document Tracking
We allow you to create your own documents that can be uploaded into the system for auto population with customer details or just scanned paper versions of any document can be uploaded and stored against the customer record for future reference. Our aim is to help you go as paperless as possible.
Lead categorisation
All leads are different, which is why you can categorise them accurately to suit your business
Internet Lead Collection and Tracking
We can read all your email leads from all your various website providers straight into the AutoSLM system so you can manage them from 1 location.
Lead Categorisation
We automatically categorise your internet leads into pots like, Test Drive , PX enquiry, New car lead, Used car lead etc as they come in, so you can manage your team most effectively by making sure the right person gets the correct lead type.
Email templates
Create and customise your own email templates to offer a professional response to any customer interaction by email.
24x7x365 lead management auto responders
We offer fully automated replies with formatted templates to your customers so they are always replied to straight away in the same format and look and feel you expect from a professional business letting them know their enquiry is important and passing on key information such as a contact person and contact details.
Video recording and email to customers
Record a video of anything from a walk around the used car to recording a personal message for a customer on your phone or tablet and send it via an email link to that customer. Very simple to do and no special service or hardware needed, it can be done on any device with a camera.

Book a demo

Book a demo of the system with one of our consultants. They will work around your schedule to demo the system over video conference / screen share. Let us know the best time for you.

Contact Us


0113 320 1420
Outside the UK : +44 113 320 1420


Turing Building, Babbage Way,
Clyst Honiton, Exeter, EX5 2FN

Thank you for your interest in our software products, please contact us via
Telephone on : +44 (0) 113 320 1420

Or via email :